Gregory Pincus was an American physician, biologist, and researcher during the 20th century. Early in his career he began studying hormonal biology and steroidal hormones, but his first breakthrough came in 1934 when was able to produce in vitro fertilization in rabbits. In 1953, Margaret Sanger and Katherine McCormick confronted Pincus with the idea of creating an oral contraceptive. He sought out Searle, a pharmaceutical company, about funding for their plan. Searle's initial reaction was 'no' because it jeopardized his company due to the austere birth control laws. Despite the fact that Searle had no intention of creating an oral contraceptive, Frank Colton, a chemist at the company, accidentally developed a type of one. Enovid, the brand name of the first pill, was put on the market in 1957 as a menstrual regulator.
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